I had assumed that any in-camera picture-control settings were not saved when shooting in RAW/NEF format. That these settings were lost unless one was shooting in JPG. Not just assumed, but I have many times tried using various settings and found that when I opened the NEFs in PS, the in-camera picture-control adjustments were lost. Bummer!I never found out that my assumption was untrue, because I rarely used Nikon’s Capture NX proprietary imaging software. There are 100’s [or 1000's] of discussions at the various photo forums on the net about this. None of which conclusively give any information of any value [that's typical of so many discussion-forums, right? where just about everyone is an "expert"].
But then recently, a couple of posts by Moose Peterson [click here for the second post]showed the way. Just great! and just in time. I needed to shoot some images for which I needed the colors to saturate and did not want to do this in PSCS4 during any post-processing – nor did I want to use the Vivid setting in-camera and shoot in [yetch!] JPG .
So, for those who have not come across this valuable info yet, here is how its done [thanks to Moose Peterson]:
• Select a picture-control from the camera menu.
• Adjust / tweak it to your liking if you want.
• Save it as a custom picture-control setting.
• Activate/select the setting.
• Select 14 bit uncompressed RAW/NEF.
• SHOOT!
• Download RAW images to your computer.
• Open the NEFs in Capture NX [you can run a "batch-process" and convert the entire lot of images at one go], and do a “save-as” to TIFF format. NX reads the NEF and the instruction of the picture-control settings and will not discard these when saving to TIFF.
• Open the TIFFs in PSCS4 or whatever version of PS you use.
• Process the TIFFs as you normally do.
DONE!
Here are the processed JPGs after opening the NEF file directly to ACR/PSCS4 and the 2nd version is double-processed and converted using the above method [both images are processed from the same RAW file, shot with picture-control set to VIVID]:
 
Click the images for a full view.
PS [Added this to my "whis list"!]:
When will Adobe wake up and get updated codes for Adobe Camera Raw to read RAW formats without discarding in-camera picture-control settings?